
St Kilda Mums
Lydia created the campaign design for this Melbourne based not-for-profit.
The campaign idea, Give a Little To Help A Lot expressed that any donation – no matter how small – makes a big difference to those who need it. The design focussed on the positivity and empowerment that came to impacted families with these donations.

The campaign lead St Kilda Mums to achieve its best result ever, exceeding its donation target with $1,085,963 raised.




This project was created while working for Kinc Agency under the Creative Direction of Stav Avramakis. Copywriting by Bianca Caretti.